Brand Marketing
A few examples of my brand identity and brand marketing work.
No Collections Here
Sort your projects into collections. Click on "Manage Collections" to get started
The UK wanted recognition as more than just a sports school and to become relevant as a leading academic and research institution. My "see blue." concept resulted an immediate increase in enrollment and deeper academic camaraderie and cooperation. Initial "see blue." marketing won the UK a 2008 CASE award, best college social media campaign of 2012 recognition by BestCollegesOnline.com, and helped the institution achieve a Top 20 ranking by 2020. Link to brand portfolio
FMU needed a renewed presence as an institution of higher learning in the southeast. "A Promise. A Future." rode the school's coattails as one of the region's oldest institutions and an HBCU with unique offerings, to appeal to students of all races and nationalities. A roadbook, pamphlet, and this viewbook were written and designed to reflect the new branding.
Mercer's Walter F. George School of Law wanted a new brochure for its public service program that appealed to prospective candidates. This brochure accomplished this by highlighting current students and faculty. Link to brochure
Their owners have moved on, but here are six good examples of SEO copy I wrote for my Yellowbook/Hibu clients. These links will take you to the Wayback Machine:
-
Attorneys davisanddavisgulfcoast.com
-
Pizza restaurant doughboyzpizzacouncilbluffs.com
-
Pest control ridofbugs.com
-
Bike shop johnsonsbikeshop.ybsitecenter.com
![](https://static.wixstatic.com/media/11062b_a8ac05427858451baa880f491de4daaa~mv2.jpg/v1/fill/w_234,h_156,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/11062b_a8ac05427858451baa880f491de4daaa~mv2.jpg)