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Brand Marketing

A few examples of my brand identity and brand marketing work.

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UK logo (2023_08_26 15_43_59 UTC)_edited

The UK wanted recognition as more than just a sports school and to become relevant as a leading academic and research institution. My "see blue." concept resulted an immediate increase in enrollment and deeper academic camaraderie and cooperation. Initial "see blue." marketing won the UK a 2008 CASE award, best college social media campaign of 2012 recognition by BestCollegesOnline.com, and helped the institution achieve a Top 20 ranking by 2020.  Link to brand portfolio

FMU viewbook (2023_08_26 15_43_59 UTC)_e

FMU needed a renewed presence as an institution of higher learning in the southeast. "A Promise. A Future." rode the school's coattails as one of the region's oldest institutions and an HBCU with unique offerings, to appeal to students of all races and nationalities.  A roadbook, pamphlet, and this viewbook were written and designed to reflect the new branding.

Link to viewbook

Mercer law brochure cover2 (2023_08_26 1

Mercer's Walter F. George School of Law wanted a new brochure for its public service program that appealed to prospective candidates. This brochure accomplished this by highlighting current students and faculty.  Link to brochure

Their owners have moved on, but here are six good examples of SEO copy I wrote for my Yellowbook/Hibu clients. These links will take you to the Wayback Machine:

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